Pasadena Is the Southlands Latest Innovation Hotspot

Pasadena, Calif. (PRWEB) September 11, 2014

Echo-Factory, a Southern California advertising agency, is moving its base of operations from Rancho Cucamonga to Pasadena. The move is part of the agency’s strategic effort to better serve their client base and prepare for a growth phase that is increasingly positioning them as a top strategic and creative resource for Southern California’s clean-tech and innovation entrepreneurs.

“We’ve called Rancho Cucamonga home for more than six years, and we will definitely miss the community we’ve created there, but we are excited about the opportunities that come with moving to this new city,” said agency creative director and co-owner Dea Goldsmith. “The Art Center, Caltech, the Norton Simon, the Rose Parade—Pasadena has such an abundance of artistic, scientific and creative energy—we can’t wait to be a part of it all. We want to be the first agency that innovators think of when launching their new product, and Pasadena is the perfect home base to make that happen.”

The new office will be located at 36 West Colorado Blvd., Suite 200, just a few yards from the Apple Store. Echo-Factory principal and co-owner Mike Schaffer says the new space is perfect for running a dynamic enterprise. “We do everything from content marketing and public relations to web design, product photography and advertising—this means we need an office where our strategists, designers, writers, photographers, account managers and executives can work together effectively. The space needs to be suitable for collaboration or contemplation depending on the needs of our staff and the project. The Pasadena office is designed to strike that balance.”

With a client list that reflects their love of diversity, and a number of launch-to-acquisition marketing successes under their belt, Echo-Factory is ready to help the Pasadena and Los Angeles entrepreneur communities thrive.

“We work with clients in industries ranging from action sports to clean energy. This variety is what makes us such effective strategists and brand builders, and we hope that area innovators will use us as a resource for achieving market success,” said Schaffer.

From a creative standpoint, Goldsmith agrees that diversity is what makes Echo-Factory special. “It’s easy to get stale when all of your clients are in a single industry. Ideas become myopic, and breakthroughs become harder to realize. As a creative agency, cross-pollination is definitely a big part of our success. It’s how our business remains relevant and it’s how we keep our clients relevant within a market that’s continually changing. Our singular goal is to help businesses reach their ultimate potential, and we can’t wait to see what Pasadena has in store for us.”

Echo-Factory will maintain its Rancho Cucamonga photo studio in order to continue servicing its Inland Empire clientele. To learn more about Echo-Factory, visit

About Echo-Factory: Echo-Factory is a full-service, creative-based advertising agency located in Pasadena, California. The agency services startups, mid-level businesses and national brands with strategy, R&D, campaign concepting, design and implementation. The company, renowned for its custom photography and graphic design, is also known for its Internet marketing services, including website development, SEO content creation and social media management. Echo-Factory’s diverse client list ranges from clean-tech to action sports to fashion. View the Echo-Factory portfolio at

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Apptly’s New Camera App ‘Lensical’ Made For iPhone 6 And Now Available

Brooklyn, New York (PRWEB) September 11, 2014

Apptly LLC, is excited to announce the launch of Lensical, a powerful camera, beautiful photo library and sophisticated yet playful photo editing app available now on the Apple App Store. Developed by the company that brought their series of fantastic face-morphing apps, including Oldify, Wolfify and Sketchify, to more than 50 million people, Lensical makes creating face effects as simple as adding photo filters. Lensical is designed for larger displays and utilizes one-handed gesture-based controls making it the perfect complement to the new iPhone 6 and iPhone 6 Plus’ camera available next week. Check out the new trailer here first.

Lensical was developed to be a part of the future of mobile photography as the controls are gesture-based, intuitive and built for larger displays. Providing excellent “standard” photo presets, amazing paint filters and fantastic face-morphing effects, Lensical will also take advantage of the new iPhone’s improved face detection while being the perfect extension of the new front facing camera optimized for selfies. Lensical allows users to let their imaginations and their selfies go wild– age selfies, sketch friends, add a mustache or just put a beard on it for instant hipster. From there, the creations become instantly shareable with friends through Lensical’s seamless integration with Instagram, Twitter, Facebook, iMessage and email.

“We’ve spent the last three years making the best face effects ever created. Now with Lensical, they’re all one tap away within the perfect camera for iPhone 6”, said Geoff Warren-Boulton, Apptly’s Founder and CEO. “Face effects are where we’ll see augmented reality become a revolutionary medium for entertainment. Lensical is where it all starts.”

Lensical is also deeply integrated with the iPhone’s native photo library, which allows for users to edit and play with their photos without destroying the original shot. Users will also never have to worry about doubling up their photos and their storage becoming full as there is no in-app storage of image data.

For more information, screenshots and assets, check out the Lensical press kit here. Develop your own Lensical creations and share them on Instagram @lensical or follow Apptly on twitter at @apptly.

3D Robotics Introduces IRIS+, First Consumer Drone with Follow Me Technology

Berkeley, CA (PRWEB) September 08, 2014

3D Robotics, the leading North American drone company across both consumer and enterprise channels, today announced the launch of the 3D Robotics IRIS+™, the industry’s first consumer drone with “follow me” technology. The IRIS+ system provides both hardware and software upgrades to the previous IRIS model, including new features such as self-tightening screw-on propellers, LED orientation lights, an improved power system, and lighter weight arms and legs to provide longer flight times. The IRIS+ remote controller has also been upgraded to provide the user with real-time telemetry data in the display.

The 3D Robotics IRIS+ is the industry’s first consumer drone to implement 3PV™ Follow Me technology in a highly user-friendly aerial photography package, making it the best and most advanced overall drone available for everything from photography/videography to agricultural mapping to numerous safety applications. 3D Robotics’ 3PV™ (3rd Person View) Follow Me technology turns your IRIS+ into your own hands-free aerial camera crew that puts you in the middle of your adventure. Not only will the IRIS+ follow you, but this advanced technology controls the gimbal as well to keep the camera centered on you, capturing sweeping cinematic video from a perspective unlike any other.

The IRIS+ includes automated mission planning right out of the box, compatible with Mac, Windows, Android, and Linux. With free DroidPlanner 2 software, IRIS+ users can plan flights by simply drawing a flight path on any Android tablet or phone, which allows for hands-free flight control. Now your drone will go where you tell it to go, and it can even keep your GoPro Hero 3 pointed at the same location via a Region of Interest (ROI) waypoint throughout the entire flight. This enables fun autonomous journeys and automatically stabilized video capture that would be otherwise impossible.

Features of IRIS+

    First drone with “follow me” technology
    Automated mission planning
    Self-tightening screw-on propellers
    Improved power system and light-weight arms and legs
    20 minute flight time/15 minute flight time with GoPro Hero 3 and gimbal
    Real time telemetry data on the remote controller display
    LED orientation lights on each arm

“3D Robotics and our extended community of global developers are the future of the drone industry,” stated Colin Guinn, senior vice president of 3D Robotics. “The IRIS+ and its revolutionary 3PV Follow Me technology provide for all new levels of drone applications for the average consumer and commercial user alike.”

The IRIS+ is now available for purchase at for only $ 750.

Facebook Page:

YouTube video of IRIS+:

Photo of IRIS+ in Action:

Photo of IRIS+ Tablet App:

High-res Product Shot:

About 3DR

3D Robotics develops innovative, flexible and reliable personal drones and UAV technology for everyday exploration and business applications. 3DR’s UAV platforms capture breathtaking aerial imagery for consumer enjoyment and data analysis, enabling mapping, surveying, 3D modeling and more. Our technology is currently used across multiple industries around the world, including agriculture, photography, construction, search and rescue and ecological study. 3DR is committed to bringing the power of UAV technology to the mainstream market. They are best known for their open-sourced platform and the Pixhawk: the most accessible, widely-used autopilot hardware on the market.

Founded in 2009 by Chris Anderson, founder of, and Jordi Munoz, 3D Robotics is a VC-backed startup with over 180 employees in North America and more than 28,000 customers worldwide. Headquartered in Berkeley, CA, 3DR operates engineering facilities in San Diego, CA; manufacturing in Tijuana, Mexico; and marketing in Austin, TX. Launches New Version of its Construction Camera Software

New York, NY (PRWEB) September 07, 2014

EarthCam, the innovators in construction camera technology, has introduced the newest version of its Control Center 7 software. Including advanced analytics and powerful imaging tools, the updates take Version 12 of EarthCam’s software to another level and provides critical information to support management and documentation of any project.

A significant addition to Control Center 7 is heightened support for third party APIs to display their data with real-time images. This enhancement makes it easier for users to integrate their webcam images and progress data and information from additional devices with their project management software. For example, teams working on a concrete pour will benefit from live video of the pour, data regarding the amount of cubic yards of concrete poured and the current weather conditions from an onsite weather station. With the addition of onsite hardware, such as EarthCam’s new Weather Station Kit, users receive real-time stats regarding wind direction and speed, temperature and barometric pressure for their exact location instead of the nearest airport. This information allows project teams to ensure they are in compliance with safety standards, crucial for any construction activity, including crane operation and asbestos abatement.

“Our software upgrades empower a single camera with the ability to multi-task and perform the job of multiple professionals in a cost-effective way. These unique additions provide users with the smartest tools available to make informed decisions regarding their jobsite activities and construction process,” said Brian Cury, CEO and Founder of EarthCam. “These enhancements demonstrate our commitment to the industry and we will continue to deliver innovative construction imaging technology.”

Important improvements were also made with regard to live streaming video and megapixel imagery support. Clients now have the ability to share super high resolution 1080i video streams from cameras that are traditionally used for time-lapse photography. With video on demand, users can schedule an automated clip capture to document and archive daily jobsite activities. With the new added benefit of rapid archiving, customers can capture a high resolution image as fast as every 3 seconds. This feature is perfectly suited for creating time-lapse movies of events that take place over a short period of time, such as a demolition or a rapid bridge replacement. Another enhancement allows EarthCam’s live streaming ConstructionCam HD to support multi-layer panoramas up to an impressive 240 megapixels in size. All of these combined features are advancing the construction industry’s capabilities to easily document their projects in a useful way.

Explore EarthCam’s updated Control Center 7.12 software and learn more about the new features at


EarthCam is the global leader in delivering webcam content, technology and services. Founded in 1996, EarthCam provides live streaming video and time-lapse construction cameras for corporate and government clients in major cities around the world. EarthCam’s revolutionary gigapixel camera systems deliver superior billion pixel clarity for monitoring and archiving the world’s most important projects and events. Most recently, EarthCam launched ConstructionCamTV, a new 24-hour “TV channel” devoted to live construction cameras and educational time-lapse movies. In 2013, EarthCam’s technology documented more than $ 120,000,000,000 of construction work.

Projects documented by EarthCam include: National September 11 Memorial & Museum, Barclays Center, San Francisco-Oakland Bay Bridge, Statue of Liberty and Washington Monument Restoration, New NY Bridge, Panama Canal Expansion, Smithsonian Institution Restoration, Brickell City Centre, Minnesota Vikings Stadium, Disneyland, Los Angeles International Airport, Denver Union Station, George W. Bush Presidential Center, Whitney Museum of American Art, Louvre in Abu Dhabi, Levi’s Stadium and National Museum of African American History and Culture.

Learn more about EarthCam’s innovative solutions at

Related Photography Effects Press Releases

Artist APOIANs Mosaic Cyanotype Exhibit Float : An Aegean Odyssey Photography

New York, NY (PRWEB) September 05, 2014

NY based photographer and artist APOIAN ( will feature large scale mosaic cyanotype prints in his exhibition ‘Float’ at the Melina Mercouri Gallery this Fall in Hydra, Greece . The show runs from September 6th through 15th, 2014. His work utilizes an original photo technique developed in the early 1800’s that employs the sun for its printing process and results in artwork that mirrors a Aegean blue color so prevalent in Greece. APOIAN’s technique pushes the boundary between the natural and the artistic creating beautiful and alluring images. APOIAN has created a dramatic mosaic presentation that transforms original single images into large more complex and resonating visuals. The work grabs and holds the observers attention.

APOIAN created the majority of the pieces in 2013 when he was ‘Artist in Residence’ at the Costa Navarino Resort ( in the Messina region of western Peloponnese. That art platform was curated by Dimitrios Antonitisis, founder of the internationally known Hydra School Projects. (

‘Float’ features a series of images photographed in Greece of underwater figures that become nearly abstract because of the particularity of the cyanotype process. This process was one of the first forms of photography developed by John Herschell in England in 1830. It involves the application of a chemical solution to paper, a negative overlay and then exposure to the sun. When developed the remaining image features a palette of blue tones that has a feel to them that is almost magical.

“Going from film to digital, I was inspired to return to the old techniques that were the original bases for photography. Cyanotypes was the perfect way to meld the blues of the Aegean to the aquatic images,” says APOIAN.

The island of Hydra, Greece is a singularly distinct artistic hub in the Mediterranean. Located on the picturesque port of the small island of Hydra is the Melina Mercouri Gallery, a gallery dedicated to the exhibition of seasoned artists for exhibitions and performances. The gallery will feature APOIAN’s solo show from September 6th through September 15th. Opening hours are: weekdays 11:00 AM to 2:30 PM and 6:00 PM to 10:00 PM; weekends 11:30 AM to 2:30 PM and 5:30 PM to 10:00 PM. Opening reception will be held at 7:00 PM on September 6th. Admission is free. For more information contact: float(at)apoian(dot)net.


About Jeffrey Apoian

A New York based photographer who has long embraced alternative photo techniques, APOIAN utilizes some of the oldest photography techniques as an artistic form to create his distinct mosaic style art. He has been featured in previous shows curated by Greek artist and curator, Dimitrios Antonitsis, in the Hydra School Projects.

APOIAN developed his passion for photography when he was ten years old and his mother presented him with a photo developing kit. He hasn’t looked back since. He is a photographer who is fascinated by most subject matter and the photographic mediums offered through the ages. Known for his professional work with beauty and fashion, his style is classic and modern.    

APOIAN’s photography has been seen on magazine covers and in editorials throughout Europe and the United States: Elle, Vogue, Marie Claire and various art magazines. His clients range from Clinique to Victoria’s Secret. His editorial, advertising and cd cover subjects include; Yoko Ono, Sting, Chloe Sevigny, Christy Turlington, Ellen Burstyn and Willie Nelson.

Working primarily from his New York City based photography studio, APOIAN traveled to Greece to capture the underwater images for his current cyanotype series. His artwork can be viewed at

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The World Atlas of Street Photography – in pictures
Claudia Jaguaribe, from her Rio Entre Morros, or Rio Between Hills series, 2010 From Claudia Jaguaribe's Rio Entre Morros, or Rio Between Hills series, 2010. Photograph: Claudia Jaguaribe/World Atlas of Street Photography Jesse Marlow, from 'Don't Just …
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Photographer Richard Nagler captures links between art, viewer
Revealing, serendipitous encounters between object and viewer are the subject of a new book, "Looking at Art: The Art of Looking," by Berkeley photographer Richard Nagler, who is mesmerized by what he calls "visual accidents," or what his late friend …
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Background of the photographic paper

It has been heretofore known to apply polyolefin layers to both surfaces of paper prepared for photographic purposes. In many cases, the polyolefin layer which is between the photographic paper support and the light sensitive photographic emulsion has pigments added thereto, such as titanium dioxide in order to render the polyolefin layer white in appearance. This also increases the reflectivity of the polyolefin surface and improves the quality of the resulting photograph. A problem that exists with such substrates employed in the photographic art is that the sharpness of the resulting image formed in the light sensitive layers is not as high as is desirable when very high quality images are needed, for example, in professional applications. This is generally true because it is not possible to include sufficiently high percentages of pigment material in the polyolefin coatings to achieve the opacity and reflectivity necessary for high sharpness quality images.

In order to overcome this problem, the prior art suggests that a layer of gelatin containing titanium dioxide particles be interposed between one of the polyolefin layers and the light sensitive photographic emulsion. British Patent Specification No. 1,551,258 suggests a gloss photo paper coated on both sides with polyethylene and coated on one polyethylene surface with a mixture of gelatin, colloidal silica, and particles of titanium dioxide, baryta or (non-colloidal) silica having an average particle size within the range of 0.1 to 5 microns and optionally an anionic surface active agent.


In order to improve sharpness in coated inkjet paper, it is possible to place a reflective layer between the emulsion and RC layer. However, a significant degradation of the sharpness can still be caused by the backscatter of light from the reflective layer. To minimize this backscatter, it is possible to put an antihalation layer between the reflective layer and the silver halide emulsion layer or to add an absorber dye into the emulsion layer.


However, while this improves sharpness, it is at the cost of a great loss in sensitivity. It is also possible to coat an antihalation layer below the reflective layer. This method provides improved sharpness without such a significant loss in speed. However, this method requires that two extra layers be coated onto the lnkjet photo paper support.

photographic paper,gloss photo paper,coated inkjet paper

Piwigo Hosting – Best Web Hosting for Piwigo from

(PRWEB) August 30, 2014 compares top Piwigo hosting providers and announces that Bluehost is the best company.

The full reasons that result in Bluehost being rated the best Piwigo hosting by editors at are available at

Piwigo is a stable and mature open source photo gallery software for the web, built by an active community of users and developers, since 2002. Easy to customize with plugins and themes. Features include FTP/web/remote application uploaders, multiple size, watermark, mobile themes, mobile applications (iOS, Android, Windows Phone), user/group, oAuth (Facebook connect, Google connect…), albums, tags, privacy, user comments, user upload, search, rating, EXIF/IPTC, calendar browsing, map browsing, pages, slideshow, email/RSS notification. Piwigo is available in 56 languages.

Bluehost has been providing quality web hosting solutions to businesses and individuals since 1996. Their goal is to provide outstanding services for the best possible price. To achieve these goals they are constantly innovating and upgrading their services at no additional cost to their customers. Built on open source technology, they’ve since grown to become one of the world’s largest providers of cloud-based online solutions. Operating beneath the Wasatch Mountains in Utah, over 700 of us are pushing boundaries to deliver the promise of the internet to more people than ever.

About – is a reliable resource for web hosting reviews and ratings, including non-commercial hosting and eCommerce. They provide best photography website hosting reviews for users to show which of them is the most recommended company. Their experts have been evaluating cheap web hosting services with monthly billing, and now, they present the information in an easy to understand format that helps the consumer make the best choice when choosing a proper web host for their personal and business websites.

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Best Web Hosting for Photographers from

(PRWEB) August 28, 2014 compares top web hosting companies and announces that Bluehost is the best web hosting company for photography sites.

Bluehost provides 1-click installation of Coppermine, Gallery, Zenphoto and Piwigo.

Coppermine is an easily set-up, fast, feature-rich photo gallery script with MySQL database. It supports template & user management, private galleries, automatic thumbnail creation, film strip, e-card feature for easy customization to match the rest of a site.

Gallery is an open source project with the goal to develop and support leading photo sharing web application solutions. The Gallery project develops open source software licensed under the GPL, and is maintained and developed by a community of users and developers. The development is a distributed effort, with collaboration from around the globe.

Zenphoto is a CMS for selfhosted, gallery focused websites. It features support for various media formats and integrated blog and custom pages. Zenphoto is the ideal CMS for personal websites of illustrators, artists, designers, photographers, film makers and musicians.

Piwigo is a photo gallery software for the web, built by an active community of users and developers. Extensions make Piwigo easily customizable. Icing on the cake, Piwigo is free and opensource.

About – is a reliable resource for web hosting reviews and ratings, including non-commercial hosting and eCommerce. They provide best photography website hosting reviews for photographers to show which of them is the most recommended company. Their experts have been evaluating web hosting companies with month to month payment options, and now, they present the information in an easy to understand format that helps the consumer make the best choice when choosing a proper web host for their personal and business websites.

Big Ben [London]


White Rouge [London]

Midnight Walk


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